Vol. 2 No. 1 (2022)

Articles

• Digitalization and Business Performance: A Study of the Hotel Industry in the United Arab Emirates (UAE)

  Ahmad Ibrahim Aljumah, Tanzeel Ur Rehman

  1-11

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• Impact of Digital Marketing on Consumer Behavior in Malaysia: Food Industry

  Areeba Khan, Muhammad Adil

  12-19

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• Digital Payment Impact on Daraz Pakistan

  Afaq Ahmad, Tahira Riaz, Majid Zahoor

  20-26

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• New Venture Performance with Fintech Emergence

  Muhammad Waleed Shehzad, Mohsin Ali

  27-33

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• Small and Medium Enterprises (SMEs) in the Age of Digital Revolution: Navigating the Challenges and Opportunities for Sustainable Business Growth in India

  Suresh Chandra Akula, Ghulam Yaseen

  34-44

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• Industry 4.0 and Digital Revolution: Does 4th Industrial Revolution Influence Manufacturing Capability in Textile Industry of Pakistan?

  Muhammad Jamshaid, Muhammad Anees Ur Rehman, Muhammad Qais

  45-54

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