Vol. 3 No. 2 (2023)

View Vol. 3 No. 2 (2023)

Published: 31-12-2023

Articles

Role of Artificial Intelligence Bots in Digital Marketing: A Cross-Sectional Study

Faiza Khurram

1-10
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Maladaptive Perception, Protection Motivation and Health Protective Behavior: the Application of Protection Motivation Theory in Tourism Industry Amidst the Digital Revolution

Aisha Aziz, Khushbakhat Umer, Syeda Nazish Batool Zaidi

11-22
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Tax Evasion in Pakistan’s Digital Era: An Analysis of Drivers from World Value Survey

Waqas Shair, Muhammad Tayyab, Muhammad Nawaz, Salah-Uddin Ahmed

23-32
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Does Green Transformational Leadership Spur Economic and Environmental Performance through Green Product and Process Innovation in the Age of Digitalisation: Mediation and Moderation Analysis

Touseef Ahmad, Alia Ahmed, Muhammad Nawaz, Saeeda Mirza, Rizwan Ul Hassan

33-45
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The Moderating Impact of Political Stability on the Relationship between Macro-economic Variables and Stocks Performance in the Era of Digitalisation: Evidence from the Pakistan Stock Exchange (PSX)

Ali Burhan Khan, Arfan Shehzad, Hira Irshad, Dinesh Kumar Saundra Rajan

46-52
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Impact on Foreign Remittances and Bank Deposits in Digital Era of Pakistan: The Moderating Role of Blockchain Technology

Shafiq Ur Rehman, Iftikhar Mehboob, Farhan Mahboob, Sajjad Nawaz Khan

53-60
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Emerging Digital Technologies Shaping the Future of Banking: A Comprehensive Analysis

Muhammad Arif

61-69
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The Beginning of Digital Technology: The Impact of Financial Technology on the Performance of Banking Sector in Pakistan

Kalsoom Akhtar, Nosheen Nawaz, Nain Tara, Maham Rehman

70-77
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