Vol. 4 No. 1 (2024)

Articles

• How CRM Mediates and Firm Size Moderates the Relationship between Digital Transformation and B2B Marketing Performance in the UK

  Muhammad Salman, Junaid Arshad, Nabeeha Rauf

  1-11

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• The Nexus between, Trade Openness, Foreign Remittances, Public Awareness, Energy Consumption, Economic Growth, and CO2 Emissions in Industrialized and Emerging Digital Economies

  Muhammad Naeem Shahid, Erum Fatima, Hassam Gul, Mohsin Ali

  12-25

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• Reconnoitering the Impact of Digital Technologies Adoption in Green Supply Chains Sustainability in Manufacturing Industry in Pakistan During COVID-19

  Muhammad Saeed Iqbal, Muhammad Naveed Ul Haq, Xingmae Li, Hassa Alkaabi

  26-34

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• Artificial Intelligence (AI) Enabled CRM Capabilities in the Era of Health Digitalization and Customer Satisfaction with the Serial Mediation of Customer Service Flexibility and Service Optimization

  Humaira Sarwar, Syed Ahsan Raza, Maria Saleem, Faisal Mahmood

  35-43

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