Vol. 5 No. 1 (2025)

Articles

• Key Drivers of Business Growth: Digital Transformation in Online Footwear Retail

  Haris Ahmad, Ali Raza, Shazia Shaeen, Iqra Anjum

  1-11

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• Developing Brand Credibility in the Digital Era: The Role of Social Media Marketing and Personalized Advertising in Influencing Purchase Behavior of Young Consumers

  Bright Antwi Agyei

  12-20

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• Harnessing Artificial Intelligence for New Business Development: A Study of Malaysian Entrepreneurial Students

  Muhammad Waseem, Muhammad Shehryar

  21-32

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• The Digital Revolution in Business: Exploring the Impact of Technological Adoption on Performance and Innovation in New Zealand

  Muhammad Mudassar Sharif

  33-42

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• The Impact of Digitalization on Agribusiness Performance: Examining the Role of Smart Technologies, Digital Marketplaces, and Government Support in Spain

  Haris Ahmad

  43-54

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• Digital Marketing Strategies and Customer Engagement in Australia: An Interaction of Brand Trust and Consumer Literacy

  Madiha Latif

  55-64

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