Published: 31-12-2023

Articles

Role of Artificial Intelligence Bots in Digital Marketing: A Cross-Sectional Study

Faiza Khurram

1-10

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DOI: https://doi.org/10.62019/BRDR.03.02.01

Maladaptive Perception, Protection Motivation and Health Protective Behavior: the Application of Protection Motivation Theory in Tourism Industry Amidst the Digital Revolution

Aisha Aziz, Khushbakhat Umer, Syeda Nazish Batool Zaidi

11-22

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DOI: https://doi.org/10.62019/BRDR.03.02.02

Tax Evasion in Pakistan’s Digital Era: An Analysis of Drivers from World Value Survey

Waqas Shair, Muhammad Tayyab, Muhammad Nawaz, Salah-Uddin Ahmed

23-32

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DOI: https://doi.org/10.62019/BRDR.03.02.03

Does Green Transformational Leadership Spur Economic and Environmental Performance through Green Product and Process Innovation in the Age of Digitalisation: Mediation and Moderation Analysis

Touseef Ahmad, Alia Ahmed, Muhammad Nawaz, Saeeda Mirza, Rizwan Ul Hassan

33-45

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DOI: https://doi.org/10.62019/BRDR.03.02.04

The Moderating Impact of Political Stability on the Relationship between Macro-economic Variables and Stocks Performance in the Era of Digitalisation: Evidence from the Pakistan Stock Exchange (PSX)

Ali Burhan Khan, Arfan Shahzad, Hira Irshad, Dinesh kumar Saundra Rajan

46-52

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DOI: https://doi.org/10.62019/BRDR.03.02.05

Impact on Foreign Remittances and Bank Deposits in Digital Era of Pakistan: The Moderating Role of Blockchain Technology

Shafiq Ur Rehman, Iftikhar Mehboob, Farhan Mahboob, Sajjad Nawaz Khan

53-60

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DOI: https://doi.org/10.62019/BRDR.03.02.06

Emerging Digital Technologies Shaping the Future of Banking: A Comprehensive Analysis

Muhammad Arif

61-69

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DOI: https://doi.org/10.62019/BRDR.03.02.07

The Beginning of Digital Technology: The Impact of Financial Technology on the Performance of Banking Sector in Pakistan

Kalsoom Akhtar, Nosheen Nawaz, Nain Tara, Maham Rehman

70-77

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DOI: https://doi.org/10.62019/BRDR.03.02.08