Published: 30-06-2025

Articles

Key Drivers of Business Growth: Digital Transformation in Online Footwear Retail

Haris Ahmad, Ali Raza, Shazia Shaeen, Iqra Anjum

1-11

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Developing Brand Credibility in the Digital Era: The Role of Social Media Marketing and Personalized Advertising in Influencing Purchase Behavior of Young Consumers

Bright Antwi Agyei

12-20

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Harnessing Artificial Intelligence for New Business Development: A Study of Malaysian Entrepreneurial Students

Muhammad Waseem, Muhammad Shehryar

21-32

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The Digital Revolution in Business: Exploring the Impact of Technological Adoption on Performance and Innovation in New Zealand

Muhammad Mudassar Sharif

33-42

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The Impact of Digitalization on Agribusiness Performance: Examining the Role of Smart Technologies, Digital Marketplaces, and Government Support in Spain

Haris Ahmad

43-54

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Digital Marketing Strategies and Customer Engagement in Australia: An Interaction of Brand Trust and Consumer Literacy

Madiha Latif

55-64

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