The Role of Innovation Simplicity in Innovation Adaptability in The Era of Digital Revolution: Empirical Evidence from Pakistani Shoe Manufacturing Industry

Abstract

Innovation simplicity, implementation, and adaptability are critical factors for the success of businesses operating in dynamic and competitive environments in shoe manufacturing industry of Pakistan. This research article proposes a methodology for investigating the relationships between these variables in Pakistan’s business industry in relation to the shoe manufacturing industry. The study’s focus on small and medium-sized enterprises in Pakistan is particularly relevant given their critical role in the country’s economy. Secondary data from the previous studies were used to approach the conclusion along with questionnaire survey among the Pakistani shoe manufacturing companies. It is found that, innovation simplicity has positive role to enhance innovation adaptability. The study’s findings will contribute to the understanding of the factors that influence business performance and provide valuable insights for businesses looking to improve their competitiveness and adaptability. By examining the effect of implementation, the study will provide insights into the mechanisms through which innovation simplicity influences adaptability.