A Study on the Impact of Digital Marketing on Business Practices

Main Article Content

Woramol Chaowarat Watanabe
Muhammad Shafiq

Abstract

Investigating how digital marketing has affected business practices is the goal of this study. It particularly seeks to examine how product positioning, sales growth, and product branding relate to digital marketing and three crucial independent variables. An approach to quantitative research was used to accomplish the research goal. Surveys that were sent to a wide range of companies from various industries were used to gather the data. Questions on digital marketing tactics, efforts to position products, measures of sales growth, and branding initiatives were included in the poll. To examine the data and identify how digital marketing affected the dependent and independent variables, statistical procedures, such as regression analysis, were carried out. According to the findings, digital marketing significantly correlated positively with each of the three independent factors. The research shows that organizations using efficient digital marketing techniques benefit from higher product positioning, faster revenue growth, and more vital brand recognition. The study also highlighted digital marketing strategies as essential drivers of these favorable outcomes, including social media engagement, search engine optimization, and focused advertising campaigns. This study offers empirical data in support of the idea that digital marketing has a significant influence on business practices. It highlights the value of utilizing digital marketing tools and strategies to enhance product branding, optimize product positioning, and drive sales growth. The results highlight the necessity for companies to build thorough strategies that are in line with their particular goals and prioritize digital marketing efforts. Organizations can obtain a competitive edge and experience long-term success in the digital era by comprehending the crucial position that digital marketing plays in today’s business landscape.

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Article Details

How to Cite
Woramol Chaowarat Watanabe, & Muhammad Shafiq. (2023). A Study on the Impact of Digital Marketing on Business Practices. Business Review of Digital Revolution, 3(1), 1-10. https://doi.org/10.62019/BRDR.03.01.01
Section
Articles
Author Biographies

Woramol Chaowarat Watanabe, Assistant Professor Faculty of Logistics and Digital Supply Chain, Naresuan University, Thailand

Area of Interest:
Supply Chain Management
Performance Measurement on Supply Chain Management
Optimization
Multi-Agent Simulation

 

Muhammad Shafiq, Head of Project and Operation Management Department (HOD) at The Islamia University of Bahawalpur, Pakistan

Partners & Government Staff SCM Capacity Building
Developing Procurement, Financial & Logistic Plans
Reviewing Policies, Requisitions & Initiating Solicitation Process (RFQ, ITB,RFP)
Drafting Service & Supply Agreements
Managing Vendors Payments & Database
Government Liaising & Program Implementation
Asset / Inventory Management Planning
Maintaining Vehicle, Fuel Consumption & Reports
Setting Office Utility & Operations Budgets (up to $50k)
Arranging Seminars, Accommodation & Travel
Preparing Maps & Updating Security Alerts
Extensive Project Management
Streamlining Processes & SOPs
Building Key Stakeholder Relationships
Analytical Observation & Quick Decision-Making
Conflict Management & Team Leadership
Meeting Deadlines & Targets
Multi-Tasking & Multi-Source Data Management
Accounting & Bookkeeping Terminology / Practice

 

How to Cite

Woramol Chaowarat Watanabe, & Muhammad Shafiq. (2023). A Study on the Impact of Digital Marketing on Business Practices. Business Review of Digital Revolution, 3(1), 1-10. https://doi.org/10.62019/BRDR.03.01.01

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