A Study on the Impact of Digital Marketing on Business Practices

Authors

  • Woramol Chaowarat Watanabe Assistant Professor Faculty of Logistics and Digital Supply Chain, Naresuan University, Thailand
  • Muhammad Shafiq Head of Project and Operation Management Department (HOD) at The Islamia University of Bahawalpur, Pakistan

DOI:

https://doi.org/10.62019/BRDR.03.01.01

Keywords:

Digital Marketing, Product Positioning, Growth in Sales, Product Branding

Abstract

Investigating how digital marketing has affected business practices is the goal of this study. It particularly seeks to examine how product positioning, sales growth, and product branding relate to digital marketing and three crucial independent variables. An approach to quantitative research was used to accomplish the research goal. Surveys that were sent to a wide range of companies from various industries were used to gather the data. Questions on digital marketing tactics, efforts to position products, measures of sales growth, and branding initiatives were included in the poll. To examine the data and identify how digital marketing affected the dependent and independent variables, statistical procedures, such as regression analysis, were carried out. According to the findings, digital marketing significantly correlated positively with each of the three independent factors. The research shows that organizations using efficient digital marketing techniques benefit from higher product positioning, faster revenue growth, and more vital brand recognition. The study also highlighted digital marketing strategies as essential drivers of these favorable outcomes, including social media engagement, search engine optimization, and focused advertising campaigns. This study offers empirical data in support of the idea that digital marketing has a significant influence on business practices. It highlights the value of utilizing digital marketing tools and strategies to enhance product branding, optimize product positioning, and drive sales growth. The results highlight the necessity for companies to build thorough strategies that are in line with their particular goals and prioritize digital marketing efforts. Organizations can obtain a competitive edge and experience long-term success in the digital era by comprehending the crucial position that digital marketing plays in today’s business landscape.

Author Biographies

  • Woramol Chaowarat Watanabe, Assistant Professor Faculty of Logistics and Digital Supply Chain, Naresuan University, Thailand

    Area of Interest:
    Supply Chain Management
    Performance Measurement on Supply Chain Management
    Optimization
    Multi-Agent Simulation

     

  • Muhammad Shafiq, Head of Project and Operation Management Department (HOD) at The Islamia University of Bahawalpur, Pakistan

    Partners & Government Staff SCM Capacity Building
    Developing Procurement, Financial & Logistic Plans
    Reviewing Policies, Requisitions & Initiating Solicitation Process (RFQ, ITB,RFP)
    Drafting Service & Supply Agreements
    Managing Vendors Payments & Database
    Government Liaising & Program Implementation
    Asset / Inventory Management Planning
    Maintaining Vehicle, Fuel Consumption & Reports
    Setting Office Utility & Operations Budgets (up to $50k)
    Arranging Seminars, Accommodation & Travel
    Preparing Maps & Updating Security Alerts
    Extensive Project Management
    Streamlining Processes & SOPs
    Building Key Stakeholder Relationships
    Analytical Observation & Quick Decision-Making
    Conflict Management & Team Leadership
    Meeting Deadlines & Targets
    Multi-Tasking & Multi-Source Data Management
    Accounting & Bookkeeping Terminology / Practice

     

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Published

30-06-2023

Issue

Section

Articles

How to Cite

A Study on the Impact of Digital Marketing on Business Practices. (2023). Business Review of Digital Revolution, 3(1), 1-10. https://doi.org/10.62019/BRDR.03.01.01

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