Impact of Entrepreneurship Skills and Business Opportunity on Digital Entrepreneurship: As Study on the Role of Social Media as Mediator

Abstract

With a particular emphasis on the mediating function of social media, the purpose of this study was to investigate the effects of entrepreneurial skills and business opportunity on digital entrepreneurship. Students from Japan were the main respondents in the study. The method used to gather data from Japanese pupils was a quantitative research strategy. A sample of students were given a standardized questionnaire, and 300 valid replies were received in total. A questionnaire was used to gauge how the students felt about their ability to be entrepreneurs as well as their perceptions about business potential and social media use. The acquired data were analyzed using statistical methods such as regression analysis and mediation analysis. According to the research, business potential and entrepreneurial abilities had a big impact on Japanese students’ willingness to start their own digital businesses. Additionally, social media was found to be a strong mediator between entrepreneurial abilities and digital entrepreneurship as well as between business opportunity and digital entrepreneurship. Hence, this study shows how crucial entrepreneurial abilities and commercial possibilities are in encouraging digital entrepreneurship among Japanese students. Furthermore, it highlights the critical mediating function that social media plays in linking entrepreneurial abilities and business possibilities to outcomes related to digital entrepreneurship. These findings have consequences for educational institutions as well as policymakers, highlighting the need to develop entrepreneurial abilities, spot promising business prospects, and take advantage of social media platforms to encourage digital entrepreneurship among Japanese students.