Digital Marketing and Online Purchasing: A Path of Business Sustainability with Business Management

Abstract

This study attempts to investigate the connection between business management, digital marketing, online shopping, and business sustainability. It investigates the role that efficient business management techniques, online shopping, and digital marketing tactics play in ensuring the long-term viability of businesses. To evaluate the body of knowledge on business management, digital marketing, online shopping, and company sustainability, a thorough literature assessment was done. To shed light on how these variables interact, the review analyzed and synthesized the results from numerous investigations. According to the findings, employing effective business management techniques is essential for ensuring corporate sustainability. Businesses can broaden their reach, draw in a larger consumer base, and boost their online sales by combining these strategies with successful digital marketing techniques. Businesses can improve customer convenience and optimize processes by integrating online purchase systems, which improves sustainability outcomes. To promote business sustainability, this study emphasizes the value of business management, digital marketing, and online shopping. Businesses can take advantage of the potential provided by online purchase platforms by implementing solid management practices and utilizing digital marketing strategies to achieve long-term success. Organizations may prosper in the constantly changing digital ecosystem by comprehending and utilizing the synergistic interaction between these factors, paving the road for sustainable growth and competitive advantage.