Digital Transformation and Business Performance in Pakistan’s Agricultural Industry: Opportunities and Challenges

Abstract

This study aims to investigate the impact of digital transformation on the business performance of Pakistan’s agricultural industry, focusing on the opportunities and challenges presented by the digital revolution. A quantitative research approach was adopted, and data was collected through a survey questionnaire from a sample of 200 agricultural businesses operating in Pakistan. The questionnaire covered various aspects of digital transformation, including the adoption of digital technologies, business performance, and challenges faced during the digital transformation process. The results revealed that digital transformation has a positive impact on the business performance of Pakistan’s agricultural industry. Specifically, the adoption of digital technologies has led to increased productivity, improved decision-making, and cost savings. However, the study also identified several challenges associated with digital transformation, including the lack of digital skills, inadequate infrastructure, and resistance to change. The study concludes that digital transformation presents significant opportunities for businesses in Pakistan’s agricultural industry to enhance their performance and competitiveness. However, to fully realize these benefits, businesses must address the challenges posed by digital transformation, including the need to acquire digital skills and improve digital infrastructure.