Digitalization and Business Performance: A Study of the Hotel Industry in the United Arab Emirates (UAE)

Abstract

The study aims to identify the factors that influence the adoption and implementation of digitalization in the hotel industry in the United Arab Emirates (UAE). Hence, this study provides insights into the challenges that hotel managers and owners face in integrating digital technologies into their operations. A quantitative research approach was used, consisting of a survey of 200 hotel managers and owners. The survey collected data on the extent of digitalization in their hotels. The findings suggest that digitalization positively affects business performance in the hotel industry. Specifically, the results reveal that hotels that are more digitalized have higher occupancy rates, greater revenue growth, and increased customer satisfaction. The study also identified several factors that influence the adoption and implementation of digitalization in hotels, such as organizational culture, resource availability, and technology readiness. This study contributes to the literature on digitalization and business performance in the hotel industry by providing empirical evidence of the benefits of digitalization in terms of business outcomes. The study also provides practical implications for hotel managers and owners in the UAE, as well as insights for policymakers and researchers interested in digitalization in the hospitality sector.