Published: 31-12-2023

Articles

Role of Artificial Intelligence Bots in Digital Marketing: A Cross-Sectional Study

Faiza Khurram

1-10

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Maladaptive Perception, Protection Motivation and Health Protective Behavior: the Application of Protection Motivation Theory in Tourism Industry Amidst the Digital Revolution

Aisha Aziz, Khushbakhat Umer, Syeda Nazish Batool Zaidi

11-22

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Tax Evasion in Pakistan’s Digital Era: An Analysis of Drivers from World Value Survey

Waqas Shair, Muhammad Tayyab, Muhammad Nawaz, Salah-Uddin Ahmed

23-32

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Does Green Transformational Leadership Spur Economic and Environmental Performance through Green Product and Process Innovation in the Age of Digitalisation: Mediation and Moderation Analysis

Touseef Ahmad, Alia Ahmed, Muhammad Nawaz, Saeeda Mirza, Rizwan Ul Hassan

33-45

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