Published: 30-06-2024

Articles

How CRM Mediates and Firm Size Moderates the Relationship between Digital Transformation and B2B Marketing Performance in the UK

Muhammad Salman, Junaid Arshad, Nabeeha Rauf

1-11

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DOI: https://doi.org/10.70890/BRDR.2024.4101

The Nexus between, Trade Openness, Foreign Remittances, Public Awareness, Energy Consumption, Economic Growth, and CO2 Emissions in Industrialized and Emerging Digital Economies

Muhammad Naeem Shahid, Erum Fatima, Hassam Gul, Mohsin Ali

12-25

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DOI: https://doi.org/10.70890/BRDR.2024.4102

Reconnoitering the Impact of Digital Technologies Adoption in Green Supply Chains Sustainability in Manufacturing Industry in Pakistan During COVID-19

Muhammad Saeed Iqbal, Muhammad Naveed Ul Haq, Xingmae Li, Hassa Alkaabi

26-34

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DOI: https://doi.org/10.70890/BRDR.2024.4103

Artificial Intelligence (AI) Enabled CRM Capabilities in the Era of Health Digitalization and Customer Satisfaction with the Serial Mediation of Customer Service Flexibility and Service Optimization

Humaira Sarwar, Syed Ahsan Raza, Maria Saleem, Faisal Mahmood

35-43

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DOI: https://doi.org/10.70890/BRDR.2024.4104