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How CRM Mediates and Firm Size Moderates the Relationship between Digital Transformation and B2B Marketing Performance in the UK

Muhammad Salman, Junaid Arshad, Nabeeha Rauf

1-11

DOI: https://doi.org/10.70890/BRDR.2024.4101
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2959-2445

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2959-2453

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Business Review of Digital Revolution (BRDR) by Research Rise Ltd (37 Lansdowne Road, Manchester, England, M8 5SF) is an open-access journal licensed under a Creative Commons Attribution-NonCommercial 4.0

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