Does Green Transformational Leadership Spur Economic and Environmental Performance through Green Product and Process Innovation in the Age of Digitalisation: Mediation and Moderation Analysis

Authors

  • Touseef Ahmad Lecturer, School of Commerce and Accountancy, Minhaj University Lahore
  • Alia Ahmed Professor, School of Business Administration, NCBA&E, Lahore
  • Muhammad Nawaz Assistant Professor, Department of Business Administration, Iqra University Karachi
  • Saeeda Mirza Ph.D. Scholar, School of Business Administration, NCBA&E, Lahore
  • Rizwan Ul Hassan Head of Department, The Lahore Alma

DOI:

https://doi.org/10.70890/BRDR.2023.3204

Keywords:

Green Transformational Leadership , Green Product and Process Innovation, Digitalisation, Economic Performance, Environmental Performance, Stakeholders Pressure

Abstract

This research investigates the impact of green transformational leadership (GTL), on economic performance (ECP) and environment performance (ENP), through the intervention of green product innovation (GPI) and green process innovation (GPRI) in the age of digitalisation and accessing the moderating role of stakeholder’s pressure (SP). Quantitative and cross-sectional approach has been taken into consideration using Partial Least Square, Structural Equation Modeling (PLS SEM). Data for final analysis has been collected from textile sectors having an ISO-14001 certification. 120 ISO companies have been selected, located in Lahore, Karachi, and Faisalabad. The findings of the study have confirmed positive and significant relationship between GTL on ECP and ENP is partially mediated by the two mediators. This means that GTL not only directly affect ECP and ENP but also indirectly affect through GPI and GPRI. On the other hand, the relationship between GPI and ENP has been insignificant and hypothesis has been rejected. 

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Published

31-12-2023

Issue

Vol. 3 No. 2 (2023)

Section

Articles

License

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How to Cite

Touseef Ahmad, Alia Ahmed, Muhammad Nawaz, Saeeda Mirza, & Rizwan Ul Hassan. (2023). Does Green Transformational Leadership Spur Economic and Environmental Performance through Green Product and Process Innovation in the Age of Digitalisation: Mediation and Moderation Analysis. Business Review of Digital Revolution, 3(2), 33-45. https://doi.org/10.70890/BRDR.2023.3204

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