New Venture Performance with Fintech Emergence

Abstract

The study also reveals that there are still gaps in the literature on the relationship between fintech (FT) and new business performance (BP), and this research contributes to addressing this gap. This study investigates the impact of FT on new BP, specifically focusing on the role of purchase record keeping and sale record keeping. A questionnaire was developed on a Likert scale and distributed to 79 respondents from new businesses in China, and data was analyzed using SPSS. The outcomes demonstrates that FT has a significant impact on purchase record keeping and sale record keeping, which in turn have a positive impact on new venture performance. These findings recommend that new businesses should prioritize the implementation of FT tools and platforms to improve their record keeping processes, which can ultimately lead to improved performance and success. The findings have theoretical and practical implications for scholars, policymakers, and new business owners. For scholars, the study provides additional evidence of the importance of FT in enhancing BP and highlights the need for further research on this topic. For policymakers, the study emphasizes the importance of creating an environment that supports the adoption of FT tools and platforms among new businesses. For new business owners, the study offers insights into how FT can improve their record keeping processes and ultimately enhance their performance.