Effect of Artificial Intelligence in Digital Era on Service Accuracy in Food Industry

Abstract

This study examined the mediating role of task performance in the relationship between artificial intelligence and service accuracy in food industry in current digital era. The study collected data from 250 employees from the food industry of United Kingdom (UK). Data analysis revealed that task performance significantly mediated the relationship between artificial intelligence (AI) and service accuracy, indicating that the effectiveness of AI in improving service accuracy is influenced by employees’ task performance. The study’s findings have important practical implications for service-based businesses that are using or planning to use AI in their operations. The study suggests that businesses should focus not only on the implementation of AI systems but also on improving employees’ task performance to maximize the effectiveness of AI in improving service accuracy. The study’s limitations and future directions provide opportunities for further research to expand our understanding of the relationships between artificial intelligence, task performance, and service accuracy in service-based businesses and other industries.