Revolutionizing the Hotel Industry of London Via Digitalization: An Innovative Approach for Sustainable Waste Management in Digital World
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Waste management has become a serious issue on a global scale, causing severe difficulties for environmental sustainability and human health. To address this issue, the current study proposed the critical role of open innovation in sustainable waste management in the hotel industry of London. The promotion of waste management through open innovation is rarely addressed by literature. By using quantitative research, this study used a cross-sectional research design. A survey was carried out to collect data from the managerial employees of hotels. 250 valid responses were collected and analysed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The study's findings revealed the vital role of open innovation in sustainable waste management. The role of external knowledge from the market and inbound innovation is essential to enhance digital internal innovation leading to outbound innovation. The promotion of digital internal innovation and outbound innovation can manage the problem of waste management. The study results have valuable insights for the practitioners to promote waste management practices among hotels.
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